Firstory and Firstory-associated ads partner won big through the DMA MarTech Star 2022 this week, a leading digital market intelligence organization that recognizes the leading companies, tech, and products in the Asia MarTech.
This year we take home the top honor on offer –
DMA MarTech Innovative Product (未來之星創新產品)
Firstory, a one-stop podcast hosting and monetization solution, has been developing the mechanical Dynamic Ads Insertion (DAI) system for advertising buyers in East Asia. Including modules on real-time audio campaigns and delivering the campaign URL within the content to gain a broader market reach for products.
After half a year since we launched the first version with our partner KKBOX, we have been iterating and exceeding the total inventory of Taiwan Podcast advertising market by 50% last year.
Firstory DAI is also a powerful monetizing solution for creators. According to a recent study by Firstory, dynamic Ads campaigns have generated millions in ad revenue for creators. 10% of podcasters earned over $500 each.